Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
Google vs AI: How Search Giants and Chatbots Are Reshaping Digital Marketing
Over the past two decades, search engines have become the primary gateway to information, products, and decisions. AI chatbots arenโt changing this reality but are significantly advancing it. A two-year study based on SEMrush data provides one of the most comprehensive views on how usersโ digital behaviour is changing and what this means for brands [โฆ]
Remote Purchase Fraud in Europe: Rising Threat to E-commerce Security
Remote purchase fraud incidents have surged sharply in the UK, with criminals exploiting stolen card details to make unauthorised online transactions. This alarming trend poses a critical threat to the European e-commerce sector, demanding stronger security frameworks and consumer education initiatives.
How Cross-Border Shopping Patterns Differ by Country
The European e-commerce market shows interesting buying habits across borders, which contradicts typical online customer behaviour assumptions. Our research of ECDB data shows that shopping preferences between major European markets create specific regional behaviours which retailers entering new markets need to understand.
E-commerce Localisation Strategies
Are you thinking about expanding your e-commerce business beyond the domestic market, but not quite sure how to start? Successful international expansion isnโt just about changing the language on your site. It involves adapting to new customers, expectations, and ways of doing business. Thatโs where smart, flexible localisation strategies come in โ and theyโre more [โฆ]
EU Fee Targets Asian E-commerce Parcels
The European Commission has officially proposed introducing a โฌ2 handling fee on low-cost e-commerce shipments arriving in the EU. The new measure responds to the sharp rise in cheap imports from China and aims to ensure fair conditions for European sellers.
How to Write a Marketing Planย
A comprehensive marketing plan is an alpha and omega of every marketing strategy. Whether you are launching a new product or defining a brandโs strategy, you need one to guide you to your business goals. Though creating a marketing plan might seem overwhelming, it doesnโt have to be. With a good marketing plan template, youโre [โฆ]