A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
TikTok Shop UK has recorded its strongest sales day ever. Black Friday 2025 beat last yearโs numbers by 50% and proved that social media isnโt just about entertainment anymore โ itโs becoming a full-fledged sales channel.
Affiliate marketing in Slovakia has undergone significant changes over the past 10 to 15 years. It started with a handful of content websites and enthusiasts testing how to bring relevant customers to e-shops through reviews or themed blogs. Today, itโs a stable performance channel capable of delivering thousands of orders monthly, with its future being [โฆ]
Some customers spend hours comparing products before buying. Others click โbuyโ almost on autopilot. Marketing experts have narrowed this down to four distinct buying patterns that explain how people actually make purchasing decisions.
In 2026, the European Union will require digital passports for products sold across its territory. Often described as a nutrition label for everything you buy, buyers will scan a code and instantly see where items came from, whatโs inside them, and how to handle them after use. According to RetailTouchPoints analysis, industry experts compare this [โฆ]
Seven major retail companies in Spain received fines totalling โฌ350,000 for misleading discounts during Black Friday 2023. Marketing4ecommerce reported the news based on an announcement from the Spanish Ministry of Consumer Affairs, which released the investigation results on Friday, coinciding with this yearโs main Black Friday shopping day.
While most retailers ease off after Christmas, Pinterest data shows something different. The week between December 26-31 is one of the most active periods of the year โ 55% of users shop online and 45% still visit physical stores. Marketers are starting to call this period โQ5โ.
The European Parliament and Council have agreed on new rules that will significantly change liability for online payment fraud. For e-commerce businesses, this could mean a safer environment but also new obligations, reports European Parliament News.
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